The Hook
We all know that technology is addictive. What you might not know is that it is designed to make addicts out of us all.
About This Conversation
We all know that technology is addictive. What you might not know is that it is designed to make addicts out of us all. Behind our screens, there are many complex algorithms wrestling for our attention. When one of them wins, it tries to pin our attention to it for as long as possible. The problem is the algorithms are very successful. In this episode, we sit down with Dr. Adam Alter, bestselling author of "Drunk Tank Pink" and "Irresistible" and professor of marketing at New York University’s Stern School of Business. He explains to us the science behind what is keeping us there, the cues these algorithms are taking advantage of, and other fascinating facts. However, Dr. Alter also highlights the double-edged sword of technology. It isn't an addictive thing set out to destroy humanity. Technology has been very important in bringing people together during the pandemic and other disasters. Dr. Alter explains how we could use the same principles that keep us rooted in our chairs, couches, and beds on social media to help kids learn on online school, help people lose weight, and keep the population exercising.
Recurring Questions
Recurring Question
"What books have had an impact on you?"
For Young Listeners
"What advice do you have for teenagers?"
More With This Guest
Resources Mentioned
- Drunk Tank Pink: amazon.com
- Irresistible: amazon.com
Guest Bio
Dr. Adam Alter thinks outside the box when it comes to his books. He is a NYT bestselling author with his two books Drunk Tank Pink and Irresistible . Drunk Tank Pink is pulling the wool off of our eyes and showing us how our environment greatly affects what decisions we make. When Dr. Alter noticed that he was addicted to his phone, he began to research the cause.That led to his next fantastic book, Irresistible , which shows us the science behind the technology that hooks us. Dr. Alter is constantly noticing the ignorance that we have towards forces that are constantly controlling and changing us. Ignorance isn’t always bliss. Dr. Adam Alter is showing us a new side of the world we thought we knew.
If you want a full bio and want to see his website: Full Bio If you want to check out his books: Click on the names of the books to visit them on Amazon.
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